Copywriter, strategist, storyteller
About Me
I write copy that feels human and performs. With a background in journalism and advertising from San Diego State University, I’ve spent more than six years helping brands in manufacturing, technology, design, and insurance communicate clearly and confidently.
Clarity and creativity drive everything I write. I help businesses find their voice, connect with their audience, and share their story in a way that feels authentic yet persuasive. Whether it’s a blog, a landing page, or a full campaign, my focus is on making the process simple — and the message unforgettable.
My Story
I started as a content marketer who loved interviews and research. I learned how to translate complex ideas into messages that people could understand in seconds, and that skill has guided everything I write today.
Over the years, I’ve written for industries as varied as manufacturing, design, technology, and insurance. Each one taught me something new — how to simplify technical language, how to honor brand voice, and how to connect big-picture strategy with small, powerful details.
I live in Greenville, South Carolina with my family. Life is busy, joyful, and inspiring. When I’m not writing, you’ll find me baking sourdough, planning a pizza masterclass for a client, or getting lost in design inspiration. That curiosity fuels the creativity I bring to every project.
What I Believe
Copy should never feel robotic. It should sound like a conversation, rooted in clarity and empathy. My approach balances research and creativity to keep words both strategic and human.
- Copy should sound like a real person — no jargon, no fluff, just words people understand
- Strategy should guide creative decisions — great writing has a purpose beyond sounding good
- Research makes writing stronger — audience, market, and search insights shape every line
- Collaboration creates better outcomes — the best work happens when client and writer work as partners
- Clear beats clever when people need to act — smart copy is simple copy
My Clients
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